HP launches new cartridge and paper packs for the summer

Bolstering its four recently released new Photosmarts, HP has brought back its paper packs of varying sizes. Whereas the older variety were aimed at A4 portrait printers, HP is squarely targeting amateur photographers who just want to print nothing but photos, so anyone using the 343, 344 or 57 and photo 58 - class colour cartridges with their HP printer will be the focus of this new campaign. It's claimed that the price will not exceed 0.23 GBP per print, although none of us will be alive in 2113 to see if the prints will have faded into nothing like the people who take and print the photos are guaranteed to do.

It's also a great help for shoring up the prices of the official cartridges although with the advent of internet cartridge e-tailers, aggressive refillers and the ubiquitous eBay, these recommended retail prices are guaranteed to fall with time, or you could stick to the cartridges themselves and paper from any manufacturer - risking whatever drops in quality may occur until you experiment and find the right paper type for you.

Prices and dimensions are as follows;

HP Tri-Colour 343/344 Cartridge with:

* 10x15cm HP Premium Photo Paper, 100 sheets - 22.99 GBP
* 13x18cm HP Premium Photo Paper, 60 sheets - 22.99 GBP
* HP Vivera 348 Photo Inkjet Print Cartridge, 10x15cm HP Premium Plus Photo Paper, 120 sheets - 41.99 GBP

HP Tri-Colour 57 Cartridge with:-

* 10x15cm HP Premium Photo Paper, 60 sheets - 15.99 GBP
* HP Vivera 58 Photo Inkjet Print Cartridge, 10x15cm HP Premium Plus Photo Paper, 100 sheets - 30.99 GBP