It seems everybody is trying to get their new models out before the big rush at Photokina later in the month - this time its Pentax's turn and they have launched three new models to get the ball rolling.

The three models launched include the *ist DS, its new six megapixel budget version of its *ist D digital SLR, the Pentax OptioSV which is an ultra compact five megapixel model with a 5x optical zoom lens that like the Optio S only bigger and finally the Optio MX4 a four megapixel camcorder with retro Super 8mm styling, 10x optical zoom and a 1.8in LCD display.

Prices for the UK have yet to be set, however all models should be here in time for the Christmas rush.