Canon's new PowerShot A75 advances entry-level zoom lens digital photography

PRESS RELEASE: Canon, leader in photographic and imaging technology, is pleased to announce its new entry-level zoom lens digital camera - the 3.2 Megapixel PowerShot A75. The camera has several new features including a 'Special Scene' mode' to deliver optimal results in tricky lighting conditions and a Print/Share button to simplify direct printing and uploading of images to computers using Windows operating systems.

Shooting modes
The PowerShot A75 has 13 shooting modes including the new 'Special Scene' mode. Within the 'Special Scene' mode are six selectable settings that are pre-set to optimise the camera's white balance, exposure and other settings for specific shooting situations . The six pre-set scene modes are 'Fireworks', 'Foliage', 'Beach', 'Snow', 'Underwater' and 'Indoor'. Movie clips of up to three minutes (QVGA/QQVGA) or 30 seconds (VGA) can be recorded, complete with sound and with the option to cut and edit in-camera.

Fast auto-focus
The 9-point AiAF is capable of focusing the 3x optical zoom quickly, even when the subject is off-centre, and can be switched to single point (centre) AF. An auto-assist beam helps to focus in low light conditions and the camera has a 5cm close up focusing distance. The flash can be synchronised to a slow shutter speed and includes red-eye reduction. With the monitor turned off, 2.2 shots per second shooting speed can be maintained for a 12 shot burst at Large/Fine resolution.

Latest to include DIGIC processor
The PowerShot A75 features the same dedicated DIGIC processor now used in all Canon cameras up the EOS 10D Digital SLR and professional series PowerShot Pro1, taking advantage of the same processing speed and award winning image processing algorithms. An Intelligent Orientation sensor detects the orientation of the camera as shots are taken, automatically rotating the image before playback.

Direct Printing made easy
The camera features Canon's new Print/Share button, which lights up when a successful connection is made between the camera's USB port and a compatible printer or Windows PC. Pushing the button when lit will initiate a print of the currently displayed image (based on the default PictBridge or Direct Printer settings of the printer) or an automatic transfer of images to the PC . The camera will transfer all images, all images not yet transferred, or all images marked for transfer, depending on what user settings have been selected in the Camera's set up options.

Extended direct printing functions
The PowerShot A75 has also been given extended PC-less direct printing functionality. When connected to a Canon Compact Photo printer, a 'Movie Print' mode divides the selected movie clip into equal parts and prints up to 63 equally spaced thumbnail frames onto a single sheet of Postcard Size Paper (100 x 148 mm). This feature is ideal for analysing a golf swing or tennis serve for example, or for 'freezing' an action sequence. The camera also has an ID Photo Print function that prints a number of durable passport photo size images (of selected height and width) to a single sheet. The camera can be used for direct printing to any PictBridge compatible printer, regardless of brand.

Accessories
A range of accessories fpr the PowerShot A75 is available, including wide and tele-converter lenses, a close up lens and a waterproof case offering underwater protection up to a depth of 40m and defence against dust, sand and snow. The camera comes supplied with a 32MB high-speed type CompactFlash (CF) card.

Software and access to CANON iMAGE GATEWAY
The software supplied with the PowerShot A75 includes ZoomBrowser EX (Windows) and ImageBrowser (Mac) for browsing and printing, PhotoStitch, and photo/movie manipulation software ArcSoft PhotoStudio and VideoImpression. Drivers are included for Windows 98/2000/Windows Me, while Picture Transfer Protocol (PTP) support allows the camera to connect to any Windows XP and Mac OS X (v10.1/v10.2) operating systems without the need for driver installation.
Camera ownership entitles the purchaser to 100MB free storage space on CANON iMAGE GATEWAY, a password-protected online gallery where albums can be stored and shared and camera settings (such as shutter sounds and start up image) can be personalised.

Pricing, availability and reader enquiries
The PowerShot A75 will be available from March 2004 for £249 RRP inc. VAT.

Reader enquiries: 08705 143723 / www.canon.co.uk


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