Canon announces the new PowerShot A310 entry-level digital compact camera

PRESS RELEASE:Canon, leader in photographic and imaging technology, is pleased to announce its new entry-level digital camera, the 3.2 Megapixel PowerShot A310. With a new Print/Share button and extended print functionality, the camera replaces the PowerShot A300. Although targeted at first time buyers, this new model includes many features found in Canon's higher-end cameras, to ensure image quality and versatility is maintained. These include Canon's highly responsive and award winning dedicated DIGIC processor for superb colour rendering and high image quality, a 5.1x digital zoom, movie capture and 5-point AiAF auto-focus with 5cm macro close-up.

Simplified Printing and Uploading
The PowerShot A310 features Canon's new Print/Share button for single step printing and file sharing. When the camera is connected via a USB cable to any PictBridge or Direct Print compatible photo printer or computer using Windows operating systems, a blue light on the Print/Share button switches on to indicate successful connection. Pushing the button when lit instigates a print of the currently displayed image (based on the connected printer's default settings) or an automatic transfer of images to the PC . The camera transfers all images, all images not yet transferred, or all images marked for transfer, depending on the user setting selected in the Camera's set up options.

Latest features
The movie recording function has been extended to allow recording of VGA movie clips of up to 30 seconds. Up to three minute movie clips can be recorded in QVGA and QQVGA modes. All movie clips can be cut and edited in-camera. The PowerShot A310 also brings a new look to the PowerShot range with its sliding lens cover finished in champagne gold and embossed with the model name. Free membership to CANON iMAGE GATEWAY is also included with the camera. This provides the owner with 100Mb of free storage space in an online, password-protected gallery where albums can be stored and shared and camera settings (such as shutter sounds and start up image) can be personalised.

Purpose built processor
The PowerShot A310 uses Canon's DIGIC processor, the dedicated image processor now found in all Canon digital cameras up to the EOS 10D Digital SLR. By integrating all image processing algorithms onto a single chip, the purpose-built DIGIC processor has underpinned much of Canon's success in the digital camera market by delivering fast write times, minimal shutter lag, optimal image definition and consistently precise and natural colour reproduction.

Expanded direct printing functions
The PowerShot A310 has been given extended PC-less direct printing functionality. When connected to a Canon Compact Photo printer, a Movie Print mode divides a selected clip into equal parts and prints thumbnails of up to 63 equally spaced frames onto a single sheet of Postcard Size Paper (100 x 148 mm) - ideal for freezing action sequences such as a golf swing or tennis serve. The camera also has an ID Photo Print function that prints a number of durable passport photograph size images (of selected height and width) to a single sheet.

Software
Software supplied includes browsing and printing software ZoomBrowser EX (Windows) and ImageBrowser (Mac). Other software includes PhotoStitch, plus photo and movie manipulation software ArcSoft PhotoStudio and VideoImpression. Drivers include TWAIN (Windows 98/2000) and WIA (Windows Me). Picture Transfer Protocol (PTP) support allows the camera to connect to any Windows XP and Mac OS X (v10.1/v10.2) system without the requirement for a driver installation.

Pricing, availability and reader enquiries
The PowerShot A310 will be available from March 2004 for £159 RRP inc. VAT.

Reader enquiries: 08705 143723 / www.canon.co.uk