Kodak add to the Easyshare range with the LS743 and LS753

Kodak add a 4 mega pixel and 5 mega pixel camera to its EasyShare Range

PRESS RELEASE: Eastman Kodak Company has launched two stylish additions to its EASYSHARE digital photography system, the KODAK EASYSHARE LS743 and LS753 zoom digital cameras. Both combine compact design, enhanced sharing features, superb image quality and ease of use to help people capture and enjoy those moments that make life enjoyable, whether at a birthday party or the ballet.
The cameras — whose sleek aluminum bodies are the size of a small mobile phone — integrate Kodak's new ‘camera favourites' feature. With a touch of the red-jeweled Share button, people can put pictures into the cameras' digital photo album for later viewing or printing. These pictures can then be shared anytime on the cameras' large, 1.8-inch high-resolution indoor/outdoor LCD screens. The Share button also allows individuals to immediately select photos for printing and even e-mailing, with up to 32 e-mail addresses stored in the cameras' memory.

Both the KODAK EASYSHARE LS743 and LS753 cameras feature a new, professional-quality SCHNEIDER-KREUZNACH C-VARIOGON 2.8X compact optical zoom lens and the new KODAK Color Science image processing chip for phenomenal image quality with rich colour, accurate skin tones, low noise and precise exposure. The LS743 camera boasts 4 megapixel (MP) resolution and 16 megabytes (MB) of internal memory, allowing for rich detail as well as the ability to enlarge photos up to 20 x 30 inches. The LS753 camera goes one step further with 5 MP resolution and 32 MB of internal memory.

“Until now, people could either buy a digital camera with a compact design or outstanding picture quality, but not both. With the EASYSHARE LS743 and LS753 cameras, we've not only delivered beautiful design and exceptional image quality, but also enhanced sharing and ease of use,” said Rowan Lawson, director of worldwide digital product marketing for Kodak's Digital & Film Imaging Systems. “You'll soon see these versatile models emerge from pockets and handbags at the beach, the concert hall, and the café. Both are ideal for taking and sharing pictures anytime, anywhere.”

The new cameras are loaded with smart features, including extensive scene and colour modes, TV-resolution (VGA) movie capture and playback capability, multiple sound themes, and a SD card/MultiMediaCard memory expansion slot. They also offer automatic picture rotation to make pictures taken vertically appear right side up on the camera, computer screen or television, plus a 2:3 ratio picture-taking mode optimized for making 4 x 6-inch prints. In addition, the LS743 and LS753 models are always ready to snap a picture by simply depressing the shutter button, regardless of which capture mode or menu is active — a feature unique to EASYSHARE cameras.

LS743 and LS753 camera owners can also make real, waterproof KODAK 4 x 6-inch prints in as little as 90 seconds — with or without a computer — using the award-winning KODAK EASYSHARE printer dock 6000 (RRP £199.00). The dock also quickly transfers pictures to a connected computer with just one touch, and provides a full in-camera battery charge in less than three hours.

Like all EASYSHARE cameras, the LS743 and LS753 include KODAK EASYSHARE software for WINDOWS and MACINTOSH systems, providing effortless digital picture transfer, organisation, editing, sharing and printing. The software's exclusive One Touch to Better Pictures feature — which takes advantage of proprietary colour technologies developed by Kodak — helps WINDOWS OS users get vibrant, true-to-life prints from home inkjet printers, while significantly reducing the costly trial, error and waste usually associated with home photo printing.

Both models are ideal for picture takers who want a smart, stylish camera that can be slipped in a shirt pocket and taken anywhere. The LS743 camera (RRP £279.99) will be available worldwide from April 2004 and the LS753 camera (pricing to be determined) will be available from June 2004.
The award-winning KODAK EASYSHARE digital photography system — consisting of cameras, software, docks and printer docks, inkjet and thermal papers, and accessories — makes it simple for anyone to take, organise, share, and print high quality digital pictures. More information on KODAK EASYSHARE products is available at www.kodak.co.uk/go/EasyShare or call 0870 243 0270.


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