The new Lexmark Z65p starts to appear in stores

Priced at £149, the Lexmark Z65p Photo Jetprinter offers easy-to-print photos that rival photo-lab quality

Lexmark International, the printer manufacturer, today introduced the Lexmark Z65p Photo Jetprinter, a complete solution for users interested in printing colour photos at home. The Z65p features on-board camera card readers that make it easy to edit and enhance via a PC and print images from digital cameras using PrecisionPhoto technology at a stunning 4800 x 1200 dots per inch (dpi) resolution.

“Analysts predict the digital camera will be the new essential peripheral for high-street shoppers. The photo market is experiencing explosive growth with the installed base growing very fast due to more advanced and more affordable technology. The digital camera market has seen year on year growth by 87% in units and 54% in revenue since 2001.*” Explains Tony Hall, Director, Consumer Printer Division, Lexmark UK. “As the technology on offer has reached affordable price points, Lexmark offers the Z65p, designed to enable consumers interested in digital photography to bring their pictures to life with the utmost simplicity. The average selling price of a photo inkjet is £175, the Z65p at just under £150 is providing customers with a no compromise solution - the best value and the best quality.”

Features for Simple Photo Printing
The Z65p offers great value for money, quality and ease of use plus the following features to simplify the photo printing process:
• Photo card slots - Four slots accommodate six camera card types - Compact Flash I & II, Secure Digital, Smart Media, Memory Stick, IBM MultiMedia and Microdrive - supporting virtually all leading digital cameras. Users simply insert the memory card then edit, print and store photos.
• Adobe PhotoShop Elements 2 - Offering the perfect combination of power and simplicity, Adobe PhotoShop Elements is the award winning digital manipulation software providing the complete digital printing solution designed for users who want to do more with their photos. From quick corrections to creative editing, high quality results can easily be achieved. This software usually retails at £69.

*Source: GFK Marketing Services

• Fotoslate software -Fotoslate intuitively guides customers through the process of taking images from a photo card and formatting them to print, helping users select size, layout and the number of prints. Software and hardware are closely linked to provide the user with the easiest way to print their photos taken with their digital camera in 3 seamless steps: insert, edit and print.
• PrecisionPhoto™ technology - 4800 x 1200 dpi resolution plus the printer produces microfine, variable colour drop size, as small as three picoliter (pl), allowing for better colour transitions and more detailed textures, with different droplets produced on demand and superior ink technology.
• PrecisionSense™ technology - Automatically senses paper type and adjusts printer driver for enhanced print results. Provides the ultimate ease of use with auto cartridge alignment.
• Dual paper trays - Supports the ability to alternate between media, such as photo and plain papers - or multiple sizes of photo papers, without having to manually switch the paper.

Lexmark Signature Features
Like all members of the 2002 Z-line, the Z65p includes sophisticated ease-of-use features. The intuitive graphical interface system helps ensure an enjoyable printing experience with quick installation, helpful “how to print” wizard, improved trouble-shooting tips, an electronic cartridge ink gauge and special job finishing options such as booklet and poster printing. Also, the patented Accu-Feed™ paper handling system accommodates a wide range of print media up to 270 gsm stock, including envelopes, transparencies, card stock, labels and iron-on transfers.
The Lexmark Z65p Photo Jetprinter will be available in selected major high street electrical stores from January 2003.