23 March 2007 11:10 GMT / By Stuart Miles
The new Institute will develop cutting-edge technology to assist the country’s elite athletes in their preparation for the London 2012 Olympic and Paralympic Games, as well as significantly enhance research, innovation and enterprise in the sport and leisure sector throughout the region, and beyond.Due to open later this year, the Institute will become home to the University’s world-leading Sports Technology Research Group. The Group has an international reputation for its work with global brands on the design, simulation, testing and manufacture of sports equipment. Industrial collaborators include adidas, Callaway Golf, Canterbury of New Zealand, Head, New Balance, Nike, Reebok, Sports World International (Dunlop Slazenger) and Umbro. Recent high profile projects include partnering adidas in the development and validation of their revolutionary 2006 World Cup football; development of personalised football boots for premiership players, using state of the art rapid manufacturing technologies; and work with Nike and Umbro on next generation garments for England’s rugby and football teams.
East Midlands Development Agency has awarded £5.4 million towards the creation of the Institute. The University is investing a further £6.5 million, along with extra funding for equipment. The cash will be used to purchase and refurbish the former Motorola building, located next to the University’s Holywell Park, to house the new facility.
Loughborough's Sports Technology Research Group is currently working with a leading specialist footwear brand to develop customised sprint shoes to enhance individual athlete's performance.
Speaking about the announcement Loughborough University’s Vice Chancellor, Professor Shirley Pearce, said: “The Institute will act as a focal point for the region’s economic base in sport and leisure, becoming a beacon of best practice, enjoying global visibility and generating immense interest from industry. It represents a major advancement in this area of research, and enables us to lead in this field, both in the UK and across the world. I am delighted to acknowledge emda’s invaluable investment and enthusiasm for the University’s preparation for the 2012 Games”.
Loughborough, the country’s premier university for sports development, research and training, is the perfect base for the Institute. It has an unparalleled record of sporting excellence and some of the most celebrated names in sport have studied at Loughborough. These include world record-breaking athletes Sebastian Coe, David Moorcroft, Paula Radcliffe and Steve Backley; probably the greatest-ever Paralympian Tanni Grey-Thompson; and England’s World Cup-winning rugby coach Sir Clive Woodward. Today the University continues to nurture the sporting stars of the future – including athletes who will represent Great Britain in the 2012 Olympic and Paralympic Games.
The University’s Institute Director designate, Dr Mike Caine added: “Not only will our work aid the country’s elite athletes, it will also provide a perfect vehicle to foster longer term innovation in a broader range of sports and active pursuits. This, in turn, will contribute significantly to regional enterprise and to the health and wellbeing of the nation via the development of novel play, fitness and sports equipment for use by all”.
Sports Fitness, Sports Fitness industry, Sports Fitness equipment



Is Facebook about to buy Opera to create own Facebook browser? EXCLUSIVE: Pocket-lint source tells us "yes"
APP OF THE DAY: The Weather Channel review (iPhone / iPod touch) Tonight for the first time, just about half-past ten...
Mazda CX5 2.2 TDI AWD A very zoomy SUV
Which smartphone is best for the sun? Screens for the Summer
Jony Ive: Next Apple product is our most important and best work yet Better than iPod, iPad and iPhone?
Batman Nokia Lumia 900: Limited edition phone heading to UK Who are you? I'm Batman
Dragon's Dogma Adventure time
Tom Clancy’s Ghost Recon: Future Soldier Roger likes a Tango at 12 o'clock
Porsche 911 Carrera (991) 2012 pictures and hands-on WANT
Canon EOS 5D MK III It's a hat-trick
Robert Moog Google doodle best yet, even better than Les Paul Synthesizer synthesiser
Microsoft Office coming to iPad and Android tablets this November A change of heart?
APP OF THE DAY: Mini Motor review (Android, iPhone and iPad) Top-down. Top app.
Toshiba AT300: The quad-core 10.1-inch ICS Android tablet UPDATE: Pricing unveiled
Pint of Guinness reveals scannable QR code Novelty drinking
Olympus OM-D E-M5 review
The compact system camera to beat all others?
Nokia Lumia 900 review
Is big beautiful?
HTC One V review
V for victory?
Huawei Ascend G300 review
Big bang for your hundred quid
FIFA 12: UEFA Euro 2012 review
Lacks polish, if not the Polish
Asus Transformer Pad TF300T review
Transforms your money in to a great tablet
Nikon Coolpix P510 review
Does the P510 zoom beyond expectations?
Fujifilm X-Pro1 review
Like a Leica
Volkswagen Beetle Design 1.2TSi DSG review
The bug is back. Again.
BlackBerry Curve 9320 review
A BB for beginners?
Fujifilm FinePix HS30EXR review
Can Fujifilm’s latest put the ‘super’ in superzoom?
HP Envy 14 Spectre review
The Ultrabook that isn't an Ultrabook
The Walking Dead: The Game review
Fleshed out zombie bonanza
Nikon Coolpix S6300 review
Point, shoot and scoot