1 in 8 men would swap their partner for the latest "must-have" gadget

In love with your gadgets?

1 in 8 men would swap their partner for the latest

16 January 2007 13:58 GMT / By Stuart Miles

Men are twice as likely to swap partner for the latest "must-have" gadget a new survey has found.

In the survey conducted by GfK NOP, results revealed that one in eight men would consider swapping their partner for the latest "must-have" gadget.

Of the 1000 UK adults surveyed, twice as many men as women (13% v 6%) said they would swap their relationship for sought-after electrical goods such as the latest iPod, widescreen TV, home cinema system or fridge freezer.

Although wives/girlfriends may worry about their Christmas purchases, they can rest assured that most men wouldn’t choose a gadget over a partner.

The survey's findings also revealed a clear generational gap with 17% of 16-24-year-olds prepared to swap their partners, compared to only 2% of 55-64-year-olds and 3% of the over 65s.

The survey was conducted on behalf of price comparison service 60207.

Full tags
Gadgets, Surveys
UK Shopping
Amazon.co.uk, play.com, pixmania.co.uk, Currys.co.uk, Dixons.co.uk, 7dayshop.com, ebay.co.uk
US Shopping
Amazon.com, bestbuy.com, ebay.com

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