T-Mobile creates edible bill prototype
New meaning to Bill of Fare
20 November 2006 10:42 GMT / By Stuart Miles
Most people just want to throw their mobile phone bill in the bin once they've seen how much they've spent, however T-Mobile is suggesting another option - eat it.
T-Mobile boffins have developed the world’s first edible phone bill - the "edi-bill" - after asking customers what would make their monthly statements, wait for it, "more digestible".
The T-Mobile Trends Laboratory supposedly spoke to more than 2000 phone users about how receiving their bills made them feel and what T-Mobile could do to help.
Suggestions ranged from producing a bill that included horoscopes, cartoons, or even jokes. But many also suggested an "edi-bill" to help recycling and sweeten the experience of checking what they’d spent. Surprisingly 2% of respondents admitted they never actually open their monthly statement.
While the company is changing its bill design, unfortunately for those looking to tuck into it the edi-bill remains a prototype.
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