Google and eBay sign advertising deal

Yahoo to supply ads in the US, Google chosen for all other markets


29 August 2006 10:59 GMT / By Amber Maitland

Google will provide web search advertising for eBay in all markets except the US, according to the terms of a new deal that also sees the two working together on “click-to-call” ads.

Although eBay relies on Yahoo to supply ads in the US, worldwide Google has become the preferred partner.

The new “click-to-call” advertising scheme will use instant messenger and Skype to connect advertisers with potential buyers for realtime web chats or talking over VoIP.

It is hoped this will aid advertisers who don’t have a website and rely mostly on telephone directories for people to find them.

The deal ties the two companies closer together, with eBay also planning to offer Skype users the option to download the free Google Toolbar.

The deal with eBay is part of a push by Google to expand its advertising business, having also signed agreements to supply ads to MySpace, and to test an ad-supported video syndication system with MTV.

In related news, Google announced it was expanding into the business software market and would release a set of Web programs for email, calendar, and communications.
Related
Full tags
Biz, Advertising, Online, eBay, Google, Skype

share print story pdf email story

Recommended articles

Recommended articles from around the web
Loading

Best iPad 2 apps

We detail the best iPad 2 and iPad apps in the app store Which iPad app should you download?

Best new iPad apps

We detail the best iPad apps in the app store for your new Retina Display Which iPad app should you download?

Windows 8

First Look: Windows 8 Consumer Preview reviewed

The new iPad

The new iPad: Everything you need to know

Pocket-lint poll

Q. Does the Samsung Galaxy S III deliver what you hoped for?

Vote YES Vote NO

» LAST TIME
When asked Would you switch from iOS to Android? 54% said yes and 46% said no