BBC Red Button enhanced sports app kicks off on Virgin Media

New balls for TiVo in 2012

BBC Red Button enhanced sports app kicks off on Virgin Media. Home Cinema, BBC, Red button, Virgin Media, Virgin Media TV powered by TiVo 1

19 December 2011 10:45 GMT / By Paul Lamkin

The BBC has teamed up with Virgin Media to announce that a new, enhanced and sporty Red Button service will be landing on the cable giant's TiVo platform next year.

The BBC Sport app will hit the clever set-top box in 2012, along with the BBC News app that we've already seen launch on Samsung Smart TVs and blu-ray players.

The sports based app will, like the news one, will take its on demand video streams and additional content from BBC Online, giving TiVo users access to a "next-generation TV experience" including action from Wimbledon, Formula 1, Euro 2012 and the London 2012 Olympic Games.

Jane Weedon, controller of business development for BBC Future Media said: "With its pioneering BBC iPlayer service now available on more than 300 different internet-connected TV devices, the BBC has successfully taken catch-up TV beyond the PC and into the living room.

"Having partnered with Virgin Media to bring BBC iPlayer to TV back in 2008, we have since brought a vastly-improved, fully-integrated experience of BBC iPlayer to Virgin Media’s TiVo Service. With the addition of the BBC News app and enhanced BBC Sport services – all accessible via the Red Button – we plan to build on this partnership and continue to innovate in connected TV through 2012."

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