WEBSITE OF THE DAY - Wheel of Concept

Out of ideas? Generate some brand new ones here

13 July 2011 1:00 GMT / By Ian Hughes

Our world is full of brands.

Some are the small, agile, niche brands that inspire die-hard loyalty from their followers. Others are the enormous, faceless powerhouses, who stomp all over international borders and trade agreements with the sole aim of global domination.

The differences between them are plenty. Or are they? This brilliant branding spoof will ring true for anybody who’s ever worked in marketing or advertising.

Type a brand name into www.wheelofconcept.com and it will spin the wheel and give you a concept. The concepts are bordering on the ridiculous at first reading, but when you take a closer look - the language they use is particularly astute - you can see that they’re really not that crazy. Some of the biggest names on the brand block were almost certainly built on crazier things than you can see here.

This will make you smile and/or cringe, depending on your career path and it’s a great way for the ad agency Tribal DDB to show off their skills.

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