Bookmarking not so Delicious for Yahoo

Web giant to make big loss selling platform

Bookmarking not so Delicious for Yahoo. online, internet, delicious, yahoo, Delicious, 1

18 March 2011 11:17 GMT / By Paul Lamkin

Yahoo's overindulgence at the startup dinner table as come back to haunt it as its gobbling up of a popular social bookmarking service, for as much as $15 million, has proved to be not as Delicious as it thought it would be (see what we did there?).

Yep, that's right - Yahoo has realised that it can't really make any serious money from Delicious (formerly the very annoying to type del.icio.us) and is all set to flog the service to StumbleUpon at a huge loss.

It's thought that a $1 million deal will go through soon, after the platform was put up for sale following an internal review of Yahoo's "overreaching" in a project labelled "sunset". Yahoo took over the Joshua Schachter founded site in 2005, just two years after it started.

A statement from Yahoo read: "We are actively thinking about the future of Delicious and believe there is a home outside the company that would make more sense for the service, our users and our shareholders."

It is thought that Delicious employees have either been let go, or moved to other positions within within Yahoo towers.

If you use Delicious, check out our guide - Delicious is closing, so how do you export your bookmarks?

Via: guardian.co.uk

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