Three has announced its all-you-can-eat data package on pay as you go, in a move which should prove popular as the data is not subject to any fair usage policies.

Although better now than a few years ago, mobile companies are still guilty of using the term unlimited or all-you-can-eat in relation to data, when it means no such thing. We have been assured though that Three is: "bucking the trend", meaning you can now download the latest apps and music, to you hearts content, without having to worry too much about cost.

Three’s sales and marketing director, Marc Allera, said: “We want to get people using their smartphones in the way they were designed to be used, and that means data.

“More importantly, we want people to feel comfortable doing this without worrying about the cost. That’s why the new offers include all-you-can-eat data along with a huge allowance of minutes and texts.

“Three’s network was built for data, and it’s the confidence in the strength of our 3G network that means we can introduce deals like this.”

In terms of calls and texts, All in One 15 costs £15 and gives 30-days access to all-you-can-eat data along with 300 any-network minutes and 3,000 texts. Or All in One 25 costs £25 and offers 500 minutes, 3,000 texts and all-you-can-eat data for a 30-day period.

This news follows the updated pay-monthly One Plan unlimited data package that Three announced in December.