Polarised Lady Gaga launches new Polaroids

CES 2011: Polaprinter, Polarez, Polaroid GL30

Polarised Lady Gaga launches new Polaroids. Cameras, Polaroid, Lady Gaga, CES2011, Polaprinter GL10, Polarez GL20, Polaroid GL30 0

7 January 2011 1:54 GMT / By Chris Hall

Lady Gaga, Creative Director at Polaroid, put in an appearance at CES 2011 in Las Vegas to pull the covers off a new Grey Label line of Polaroid products. Grey Label (by Haus of Gaga) is designed to offer "instant gratification with a renewed emphasis on the importance of self-expression, originality, sharing and artistry".

The results are a family of three products. The first is an instant printer, the Polaprinter GL10, which uses Polaroid's ZINK zero ink system to "print" off instant photos. You can connect to the Polaprinter using regular USB or wirelessly via Bluetooth. Gaga pointed out that the Polarprinter would be compatible with Bluetooth-equipped mobile phones, except the iPhone which met with spontaneous groans and applause. Gaga finished up saying "many of you are nerdy enough to carry around a mobile printer … I know I will".

Described as a "unique fashion statement", the wackiest, most Gaga-esque offering are the Polarez GL20 glasses. These incorporate two forward-facing OLED screens in the front so you can upload photos to them and show the world using your glasses. They also incorporate a camera so they are in essence the embodiment of the Grey Label's mantra, offering literal self-expression and sharing. Somewhat pointless too, but let's not worry about that.

Finally the Polaroid GL30 is the whole package, offering a beautiful retro styled instant camera. Like Polaroid cameras of the past, it will print images and spit them out the front using the ZINK system, but it incorporates a flip-up screen and options to customise your images before you print them. Yes, you can add the classic Polaroid border.

Finally we've at least we've seen the progeny of Gaga's marriage with Polaroid, when we have pricing and availability we'll let you know. You can watch the entire show for yourself on the video below.

 

Full tags
Cameras, Polaroid, Lady Gaga, Polaprinter GL10, Polarez GL20, Polaroid GL30, CES2011

share print story pdf email story

Recommended articles

Recommended articles from around the web

Loading

Best iPad 2 apps

We detail the best iPad 2 and iPad apps in the app store Which iPad app should you download?

Best new iPad apps

We detail the best iPad apps in the app store for your new Retina Display Which iPad app should you download?

Windows 8

First Look: Windows 8 Consumer Preview reviewed

The new iPad

The new iPad: Everything you need to know

Pocket-lint poll

Q. Does the Samsung Galaxy S III deliver what you hoped for?

Vote YES Vote NO

» LAST TIME
When asked Would you switch from iOS to Android? 54% said yes and 46% said no

Hot camera brands

All the latest camera news