This is one of those devices that is so simple, you wonder why nobody has thought of it before (and also scour the web looking for evidence of one).

The Iomega SuperHero (awesome name, we know) is an iPhone and iPod docking station that charges your iDevice, whilst at the same time backing up your contacts and photos onto an SD memory card (4GB one supplied).

It works in tandem with a free app, which fires up automatically when plugged in, which gives you the option of whether you want to just charge, or back up as well.

“Our internal research and personal experiences tell us there are many iPhone users across the globe that have their entire lives on their phones and yet they rarely if ever plug their phone into their computer and back up it up”, said Jonathan Huberman, president of Iomega. 

“With the Iomega SuperHero Backup and Charger, if disaster strikes they can restore their contacts and photos to a new iPhone by simply docking it in the SuperHero and selecting the restore button. 

"For millions and millions of busy iPhone users, Iomega’s SuperHero Backup and Charger is the ideal alternative to a frantic cry to all your Facebook friends to resend the contact info because you lost your phone, much less never being able to retrieve those unique photos on the phone".

The Iomega SuperHero Backup and Charger is compatible with the iPhone 4, 3GS and 3G, as well as the iPod Touch (third and fourth generation). It will cost "less than £60".

Iomega has also announced a new cloud-based service for its NAS users - including users of the new Iomega TV with Boxee.

"Iomega’s new Personal Cloud is an innovative technology that separates our network storage products from the competition”, said Jonathan Huberman

"Utilizing the expertise of EMC, the world’s leader in cloud technology, we have transformed our next generation NAS devices into cloud servers that users can access anywhere, anytime. 

"In addition, by buying two or more of our NAS products, you can remotely backup your onsite data to an alternate location - be it your office, home or some other location - giving consumers and small businesses the ideal disaster recovery plan that’s easy to implement and economical, too".