VIDEO: Unlogo - advertising's worst enemy

Clever use of image recognition for political message

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<iframe src="http://player.vimeo.com/video/14566198" width="640" height="480" frameborder="0"></iframe>

8 October 2010 16:29 GMT / By Paul Lamkin

Pocket-lint is not anti-capitalist in any way. (Nor are we capitalist, or politically inclined in any way at all - why can't we all just get along?)

So it wasn't Jeff Crouse's anti-corporate message that appealed to us about the Unlogo project, but the clever tech involved in creating it.

"What is Unlogo?" we hear you cry. Well, here's the official blurb:

"Enter Unlogo, a new artwork by Jeff Crouse that uses corporate technologies to new ends. Unlogo is an iPhone app and website. The app can be used by individuals to identify logos that may occur in photographs they take with their phone and to replace them with images drawn from an online databank. The website allows anyone to view and contribute to the databank, suggesting and uploading images that may be substituted for a particular logo".

Basically, it's a very clever AR style mashup that replaces company logos with company CEOs.

Still confused? Give the video a watch and all will be explained.

Via: likecool.com

Full tags
Unlogo, Augmented Reality, Phones, Software

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