15 September 2010 23:40 GMT / By Rik Henderson
Microsoft employed the help of Murdoc and the Gorillaz to launch its IE9 Beta in London tonight (15 September). An exclusively put together video by the team at Zombie Flesh Eaters was shown to a crowd containing none other than Gorillaz co-founders Damon Albarn and Jamie Hewlett themselves.
The band is one of the launch partners of the browser, having created a content-rich HTML5 version of its site, with streaming video and music at every turn, and 3D rendered graphics zipping about like kids at a wedding.
Fans of the band can access the enhanced content in Murdoc Niccals’ Club Room at gorillaz.com/club-room and across Gorillaz.com, and there's also handy links to download the latest build of the browser to run it on.
Also speaking at the even, Ashley Highfield, managing director & VP, Consumer & Online UK, Microsoft, explained that the aim of IE9 is to create rich applications from homepages: "This isn't about the browser," he said. "It's about the websites themselves".
"We want the browser to melt away".
Leila Martine, director of Windows Consumer, Microsoft UK, added: "We asked ourselves, how could we build something that wasn't going to be an incremental advance, but something that's a quantum advancement".
And she underlined the philosophy that IE9 turns websites into an extension of Microsoft's Windows OS: "We're now really promoting websites as being first class citizens of Windows," she said.
She also explained why the new version of the browser has such a large back button: "The number one thing that users do on the browser is use the back button. Hence the really big back button". Makes sense.
However, the last word came from Murdoc and the Gorillaz: "Tomorrow has finally come today," he said. "It's like a wizard's portal".
Pocket-lint will be running a full hands-on of the IE9 Beta in the near future. Until then, let us know whether you'd consider moving across from your current browser in the comments below...
Also, you can now check out the Gorillaz launch video for yourself.
Online, Microsoft, IE9, Internet Explorer, Web browsers, Gorillaz, HTML5







Brandon Generator is born: Edgar Wright's online comic book now live You can influence episode 2
Edgar Wright: I'm Brandon Generator EXCLUSIVE: Brit director talks to Pocket-lint
Kid friendly IE9 browser lands for Safe Internet Day 2012 Microsoft and CEOP team up
Is Facebook about to buy Opera to create own Facebook browser? EXCLUSIVE: Pocket-lint source tells us "yes"
APP OF THE DAY: The Weather Channel review (iPhone / iPod touch) Tonight for the first time, just about half-past ten...
Mazda CX5 2.2 TDI AWD A very zoomy SUV
Apple testing 3.95-inch iPhone 5, with 16:9 display 1136 x 640 resolution revolution
Jony Ive: Next Apple product is our most important and best work yet Better than iPod, iPad and iPhone?
Which smartphone is best for the sun? Screens for the Summer
Batman Nokia Lumia 900: Limited edition phone heading to UK Who are you? I'm Batman
WIN: Tickets to Ibiza Rocks to see Maverick Sabre and Labrinth live Epic prize courtesy of Sony
Dragon's Dogma Adventure time
Tom Clancy’s Ghost Recon: Future Soldier Roger likes a Tango at 12 o'clock
Bungie Destiny contract reveals Xbox 720 will arrive in 2013 - E3 announcement? Commissioned for Xbox 360 and "next Xbox"
Porsche 911 Carrera (991) 2012 pictures and hands-on WANT
Robert Moog Google doodle best yet, even better than Les Paul Synthesizer synthesiser
Canon EOS 5D MK III It's a hat-trick
British Gas turns Team GB swimming stars into superheroes Aquanauts assemble
Olympus OM-D E-M5 review
The compact system camera to beat all others?
Nokia Lumia 900 review
Is big beautiful?
HTC One V review
V for victory?
Huawei Ascend G300 review
Big bang for your hundred quid
FIFA 12: UEFA Euro 2012 review
Lacks polish, if not the Polish
Asus Transformer Pad TF300T review
Transforms your money in to a great tablet
Nikon Coolpix P510 review
Does the P510 zoom beyond expectations?
Fujifilm X-Pro1 review
Like a Leica
Volkswagen Beetle Design 1.2TSi DSG review
The bug is back. Again.
BlackBerry Curve 9320 review
A BB for beginners?
Fujifilm FinePix HS30EXR review
Can Fujifilm’s latest put the ‘super’ in superzoom?
HP Envy 14 Spectre review
The Ultrabook that isn't an Ultrabook
The Walking Dead: The Game review
Fleshed out zombie bonanza
Nikon Coolpix S6300 review
Point, shoot and scoot