With the absolute mass of HD pocket cams being announced in the last few weeks, we kind of guessed that Sony would be updating its own range.

And now, it has done just that, announcing the Sony Bloggie Touch over at IFA.

The Bloggie Touch is a compact little cam (15.2 x 107.0 x 52.0 mm) that is capable of shooting 1080p HD video, as well as boasting an impressive 12.8-megapixel stills camera and 4x digital zoom.

It has a 3-inch LCD touchscreen and 8GB of internal memory that can store four hours of 720p video at 30fps.

Sony states: "The sensitive Exmor CMOS Sensor captures sparkling Full HD videos and crisply-detailed still photos. Picture quality is enhanced further by the bright, high quality lens with F2.8 maximum aperture for clear, low noise images – even when you’re shooting on an overcast day."

The Bloggie Touch can also record 360-degree panoramic videos and photos with a supplied lens adaptor with video quality being twice the resolution of previous-generation Bloggie.

It has, of course, a flip-out USB arm and also has HDMI output for watching your HD videos on a large screen TV.

The included Bloggie software means that you are just a drag and drop away from getting your vids onto your favourite social sites.

The  Bloggie Touch MHS-TS20K mobile HD snap camera (to give it its full title) will be available in November 2010, with price details still to be confirmed.

Check out our dedicated IFA page for all the expo news.