Today at the IFA 2010 show in Berlin, Sony announced that “Video On Demand powered by Qriocity”, a premium streaming video service, will be available this autumn in five European countries including France, Germany, Italy, Spain and the U.K.

According to Sony, customers can choose from hundreds of box office hits from 20th Century Fox Home Entertainment, Lionsgate, Metro-Goldwyn-Mayer Studios Inc. (MGM), NBC Universal International Television Distribution, Paramount Pictures, Sony Pictures Home Entertainment, The Walt Disney Company, and Warner Bros.

Users will rent the movies for up to 14-days with unrestricted viewing in that time.

“We are excited to offer our customers high quality, cloud-based entertainment experiences across many of Sony’s network-enabled devices”, said Kazuo Hirai, president of Networked Products & Services Group, Sony Corporation. “Services ‘powered by Qriocity’ will revolutionise the way that users play, listen, watch, share, communicate, learn, discover and create their digital entertainment content”.

Movies and shows will be available in HD and SD, and all can be rented at the touch of a button on Sony’s 2010 models of network-enabled BRAVIA TVs and Blu-ray Disc players, and Blu-ray Home Theatre systems.

But it's not just about video, Sony has said that it will also launch a music cloud base service too.

Available by year’s end, “Music Unlimited powered by Qriocity” will give music lovers access to millions of songs stored and synchronised through the cloud. “Music Unlimited powered by Qriocity” will initially be available across Sony’s 2010 models of network-enabled BRAVIA TVs, Blu-ray Disc players, Blu-ray Home Theatre systems, as well as PlayStation 3 computer entertainment systems and VAIOs and other personal computers, and will become increasingly available on a range of Sony’s portable devices.

Check out our dedicated IFA page for all the expo news.

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