Motorola latest to slam Apple with press campaign

Droid X advert returns volley to Apple's criticism

Motorola latest to slam Apple with press campaign

29 July 2010 0:11 GMT / By Stuart Miles

The problem with criticising your competitors in public is that they have the right to retaliate as well, and that's exactly what Motorola has done with a new press advert in the US.

Rather like Samsung's two fold advert in the UK where it suggested the Samsung Galaxy S was "Getting a good reception" and "Hello" where the "ll"s were reception bars from a phone, Motorola has gone down the "No jacket required" route for its slogan.

If the slogan wasn't enough to make you go "ouch" the opening gambit of the blurb shown underneath the picture of the Droid X by Motorola says:

"At Motorola, we believe a customer shouldn't have to dress up their phone for it to work properly", before going on to say "That's why the Droid X comes with a dual antenna design. The kind that allows you to hold the phone any way you like to make crystal clear calls without a bulky phone jacket".

We aren't sure about you, but we can't help thinking of Phil Collins, disappointingly he fails to make an appearance anywhere.

Oh well.

Via: androidcentral.com

Full tags
Phones, Apple, iPhone 4, Motorola Droid X, Advertising, Antennagate, Motorola, Mobile phones

share print story pdf email story

Recommended articles


Search

Loading

Follow


Best iPad 2 apps

We detail the best iPad 2 and iPad apps in the app store Which iPad app should you download?

Windows 8

All the features and details of the new Microsoft operating system explained What's new in Windows 8?

iPad 3 rumours

What comes next? We look at the possible features, leaks, images, specs and more

Pocket-lint poll

Q. Will you be buying a PS Vita?

Vote YES Vote NO

» LAST TIME
When asked Will Samsung be making a mistake if the Galaxy S III isn't shown at Mobile World Congress in February? 51% said yes and 49% said no