Apple earnings report shows consumer hunger for iPad

New category created, proving iPad has the magic


21 July 2010 0:50 GMT / By Stuart Miles

Apple has announced that it's almost sold as many iPads as it has laptops in its latest earnings reports, as the company defies Wall Street expectations and posts yet more record profits.

The news will no doubt come as a relief to Apple who has been dogged by what it itself has dubbed "Antennagate".

"Apple sold 3.47 million Macs during the quarter, representing a new quarterly record and a 33 per cent unit increase over the year-ago quarter". said the company.

Add that to the 8.4 million iPhones sold and 3.27 million iPads and the quarter looks very rosy for the Cupertino based company.

“It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple’s history with iPhone 4”, said Steve Jobs, Apple’s CEO. “iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year”.

In percentage terms that means Apple's quarterly profit surged 78 per cent.

It's not all great news however, although Apple sold 9.41 million iPods during the quarter, that number represents yet another decline in sales, this time by eight per cent on the same year-ago quarter.

Via: apple.com

Full tags
Hardware, Internet tablets, Apple, Biz, Results, iPad, iPhone, Laptops, iPhone 4, iPod, Audio

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