Apple stock is to dive dramatically from its heady heights of $247.07 at the moment to just $42 by the end of this year, or at the latest the end of 2011 according to market research investment company BAM Investor.

"As far as timing, our behavioural analysis model indicates AAPL could reach the 45 dollar level as early as the Summer/Fall of 2010 or as late as the Fall of 2011. I understand that this forecast will shock most investors--and for good reason. The cardinal rule of forecasting is to only predict price or time, but never both", said BAM Investor founder and CEO, J.G. Savoldi, clearly attempting to spook the market. "In our business this is considered 'forecasting suicide' but we have nothing to hide so we never hedge our forecasts. More importantly, we want to protect individual investors from buying into the current media hype generated by traditional stock analysts".

BAM Investor says that they aren't purely just making it up, as it is based on something they call "Behavioral Analysis of Markets" or BAM, which is based on more than 20 years of quantitative analysis of how complex human behaviours and social movements affect stock prices.

"Once the sequence has completed a growth phase it is time for the destructive phase. AAPL is just the latest example of a stock that will trap investors blinded by greed. When the majority moves to one side of the boat, the boat will reach a tipping point sending the unsuspecting buyers tumbling overboard".

It seems these guys have a canny knack of predicting previous examples of companies like Sears falling from grace.