Slow uptake for 3D TV programming

Report suggests that only one in eight will actually watch 3D telly

6 May 2010 13:00 GMT / By Paul Lamkin

We're in the midst of a 3DTV revolution. The problem is though, it seems that only one in eight 3DTV owners will actually watch 3D programming this year. A poor showing from the early adopters or simply the result of a lack of broadcasts?

A report by Informa Telecoms & Media indicates that by the end of 2010 there will be 845,000 households globally with a 3D television, but only 101,000 (less than 12%) will be watching 3D material.

The report also suggests that by the time 2016 arrives, there will be 70 million 3DTV households worldwide. But even then, less than a third will be watching 3D television on a regular basis.

Informa says that "this summer's World Cup will provide an ideal platform for 3D programming" and that "FIFA and Sony have already announced that they will be showing 25 matches in 3D". Trouble is there's naff all chance of getting in on this 3D action in the UK as the BBC and ITV aren't ready to go 3D yet. We'll have to settle for Blu-ray highlights once the tournament is finished.

Maybe the 3DTV revolution isn't concerned with TV shows. Maybe it's all about 3D Blu-rays and 3D gaming.

Are you one of the early 3D adopters? What 3D plans have you got for the year ahead? Drop us a line below.

Via: guardian.co.uk

Full tags

Home Cinema, 3DTV, Sony