Bing ad hits UK, takes on Google

What has information overload done to us?

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10 March 2010 13:15 GMT / By Stuart Miles

Bing has aired its first UK television ad campaign and with it attacked other search engines (read Google) that do nothing more than just provide you with an overload of information. 

The ad, which is rolling out on a commercial station from today, sees a women ask a stranger a perfectly simple question only to be bombarded with a range of answers; none of which are helpful. 

The new advert comes as the latest figures from internet measurement company ComScore show that Bing's usage is continuing to grow. Comscore is saying that Bing's market share is up from 11.3% in January to 11.5% in February.

Will it make people switch from Google? What do you think about the advert? Let us know in the comments below.
Full tags
Software, Search engines, Bing, Google, Online, Advertising

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