VIDEO OF THE DAY – OK Go

Who says the music video is dead? Not us...

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2 March 2010 12:00 GMT / By Ian Hughes

There’s an article on the Guardian website this morning talking about music videos and how there’s a call for the ones featuring scantily clad lovelies to be shown only after the watershed.

The piece complains that music videos are no longer innovative and that not a lot of thought is being put into them.

We beg to differ. OK Go are the masters of the innovative video. Do you remember one of the earliest postings in this particular slot? It was that treadmill video that’s now been aped in commercials and TV shows countless times.

Maybe this is their payback – aping that Honda ad.

Either way, the music video is far from a tired medium with these guys still around

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