Microsoft and Yahoo's search team-up gets regulator approval

"More choice, better value and greater innovation", says Ballmer

Microsoft and Yahoo's search team-up gets regulator approval

19 February 2010 10:40 GMT / By Amy-Mae Elliott

Microsoft and Yahoo have announced that they have now received the required clearance for their search team-up from both the US Department of Justice and the European Commission, and, says the two companies, "will now turn their attention to beginning the process of implementing the deal".

Due to start within days, Yahoo's algorithmic and paid search platforms will get transitioned on over to Microsoft and once complete, Micro-hoo promise the "unified search marketplace will deliver improved innovation for consumers, better volume and efficiency for advertisers and better monetization opportunities for web publishers through a platform that contains a larger pool of search queries".

Microsoft CEO Steve Ballmer said in a statement: "Although we are just at the beginning of this process, we have reached an exciting milestone. I believe that together, Microsoft and Yahoo! will promote more choice, better value and greater innovation to our customers as well as to advertisers and publishers".

Full tags

Software, Yahoo, Microsoft, Bing, Biz, Search engines, EU