VIDEO: Verizon angles Palm Pre Plus at "mom"
Contrasts sharply with the Droid's manly ads
4 February 2010 14:14 GMT / By Amy-Mae Elliott
Verizon is angling the Palm Pre Plus mobile phone straight at the "mom market" in the States, which may well damage sales long term if it puts non-mom types off the phone.
Two adverts - one of which is shown above - states the device is "smart enough to keep up with mom", a real contrast from Verizon's Motorola Droid advertising in which said it "makes you feel like a four star general with natural charisma, twelve arms and the power of mind control".
Engadget suggests that this, as well as the macho "Stealth" advert for the Droid, means Verizon's advertising says the Droid is for men and the Pre is for women, but what do you think?
Would you buy a phone angled at "moms" if you're a guy? Is Verizon sexist? Can different phones be better for different sexes? Are we reading too much into advertising messages? Have your say in the comments box below.
Phones, Mobile phones, Palm, Pre, Palm Pre Plus, Advertising, Video, Verizon mobiles.co.uk, three.co.uk, carphonewarehouse.co.uk, Nokia.co.uk, o2.co.uk, orange.co.uk, phones4u.co.uk, t-mobile.co.uk, vodafone.co.uk, ebay.co.uk bestbuy.com, ebay.com
SOFTWARE
Warner makes Dailymotion video deal Ad-supported video is fine, apparently
HARDWARE
First iPad commercial aired in the US During the Oscars
PHONES
VIDEO: HTC Desire, Legend and HD mini all get promo vids MWC 2010: See all the new handsets in choreographed action
BIZ
VIDEO: Parisian Oops mocks Parisian Love Google's Superbowl ad gets remixed
CAMERAS
VIDEO: New Canon EOS 550D walkthrough See the new DSLR in a just-released promo video
PHONES
HTC HD3: HTC's Windows Phone 7 Series offering? Could this be the follow on to the HD2?
CAMERAS
Canon PowerShot SX210 IS camera An ideal travel camera?
PHONES
Microsoft Windows Phone 7 Series - All you need to know No really - all you need to know about Microsoft's new mobile OS
Comments