VIDEO: Apple iPad makes an appearance at the Grammys

Product placement goes touchscreen

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1 February 2010 9:39 GMT / By Amy-Mae Elliott

Apple has wangled some pretty impressive product placement at this year's Grammy Awards in the States as the iPad made a brief appearance on stage at the star-studded, celebrity event.

After pretending he had lost the nominee list he was due to read out, Stephen Colbert of The Colbert Report, a Daily Show spin-off, produced an iPad from inside his jacket, presumably from a gigantic inner pocket.

"Jay-Z did you not get one of these in your giftbag?" asked Colbert as he held the device up to the cameras which demoed the auto-rotate functionality rather well. "Am I cooler than you?"

Hit play on the clip above to see the brief video - we wonder where else the iPad will turn up before it's turned loose?

Via: engadget.com

Read our review of the new iPad (3rd generation)

Full tags

Hardware, Apple, iPad, Video, Stephen Colbert