Lady Gaga to be "creative director" of Polaroid

CES 2010: "Haus of Gaga" to have a design stake in new imaging products

6 January 2010 12:45 GMT / By Amy-Mae Elliott

The new owner of the Polaroid brand, PLR IP, has announced a "multi-year strategic partnership" with Lady Gaga, who will, somewhat bizarrely, "serve as creative director for a specialty line of Polaroid Imaging products".

"The partnership brings together one of the world’s most iconic brands with today's fastest rising musical artist and cultural trend setter", says the company in a press release.

"I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects", says Lady Gaga in the release.

"The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation - blending the iconic history of Polaroid and instant film with the digital era - and we are excited to collaborate on these ventures with the Polaroid brand".

"Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to - as my father puts it - finally, have a real job".

The new Polaroid says the team up is a "natural choice", with new products by Polaroid and Lady Gaga due to hit retail shelves starting in late 2010.

Full tags

Cameras, Polaroid, Biz, CES2010, Lady Gaga, PLR IP, Audio