Radio 1 listeners get free picture messaging day

Send the DJs an MMS F.O.C

10 December 2009 16:14 GMT / By Amy-Mae Elliott

On Friday 11 December 2009, listeners in the United Kingdom can send free picture messages to the Radio 1 messaging number for a chance to see their images featured on the Radio 1 website.

"Picture Messaging Day" is said to be designed to help young listeners "unleash the full messaging power in their mobile devices" by encouraging interaction with Radio 1 through picture messages.

Part of its www.getsettings.org campaign, mobile industry trade body The Mobile Data Association has persuaded 3, O2, Orange, T-Mobile, Tesco Mobile, Vodafone and Virgin Media to let its customers text the Radio 1 number (81199) for free.

"It's a brilliant opportunity for Radio 1 to produce interactive content while explaining how to get the most out of mobile phones, and it encourages more interaction with our DJs", says Ben Chapman, interactive editor at Radio 1.

Full tags

Phones, Audio, BBC, Radio, Radio 1, SMS, MMS, MDA