Video: Toshiba Space Chair advert aims to confuse

Comments

• It's a complete rip off of an artist, Simon Faithfull's work, which he's been doing for years and was shown recently in BFI Southbank in London - which is incidentally only a couple of miles from the offices of Grey London, the advertising agency serving Toshiba.
  
  http://www.simonfaithfull.org/p_frame.html Posted by Mr Lee, UK
• Simon Faithfull. Commissioned by The Arts Catalyst.
  http://www.youtube.com/artscat#p/u/0/aVwWJZ2Oc58
  Posted by The Arts Catalyst, UK
• Dangerous for those on the ground...wouldn't want to get hit by any of that. Not a smart idea at all really.
  http://ezinearticles.com/?Pro-Acai-Max-Review---Does-a-Free-Trial-Really-Work?&id=3185813 Posted by Abbi Richard, united state
• We're really flattered that Toshiba recognise the innovation that an artist like Simon Faithful brings to the world of creative possibility. In 2004 we at The Arts Catalyst could see the ground-breaking work he makes and commissioned his Escape Vehicle No 6 film - you'll find it on YouTube under ARTSCAT - and we managed this on a budget of just £5000.
  
  Working at the boundary of science and art, imagination and possibility is just what The Arts Catalyst does everyday! And we'd love to see the artist and The Arts Catalyst get the credit they deserve for backing innovation.
  
  http://www.artscatalyst.org/projects/space/escapevehicle.html
  http://www.artscatalyst.org/projects/space/escapevehicle.html Posted by Jo, UK
• Very cool execution!
  
  I did some digging around and apparently the ad is supposed to demonstrate how Toshiba technology can take something ordinary and make it extraordinary.
  
  The campaign was created by Grey London for the REGZA SV LCD TV Series in 2009, Toshiba’s first model to include an LED backlight with local dimming, which they claim will “redefine the armchair viewing experience”.
  
  I'd love to read the brief for this project! I've posted lots of facts about the shoot here, if you're so inclined: http://bit.ly/2LrQH7
  
  Cheers,
  Jackie
  
  Posted by Jackie, United Kingdom