Toshiba has announced the launch of a new "Trade-In" programme describing it as "an initiative designed to help consumers offset the cost of buying a new laptop whilst ensuring that their old laptop is disposed of in an environmentally sustainable way".

When purchasing a new Toshiba Windows 7 laptop, consumers are offered up to £150 cashback in return for their old laptop - dependent on its condition and specification.

Consumers can visit Tosh's site for an idea of valuation of their current model and then if they go ahead with the trade-in, will see their laptop collected by Toshiba's partner Tier 1 Asset Management who will pay out - assuming all is good with the device - within 10 days.

The Toshiba Trade-In programme is live now over at www.toshiba.co.uk/tradein and will run until 31 January 2010.

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