Amazon launches "Frustration-Free Packaging" in the UK

Comments

• This is very simple at heart. Amazon sells enough of these products that they can get rid of the retail packaging and instead use much cheaper standard corrugated or plain card. This is PR puff trying to make out this is good for the planet when in fact it is good for Amazon. I will eat my hat,(Choice of two) if the products get cheaper. If Amazon really cared about packaging, it would aggregate all orders and stop including all those glossy leaflets in every box! Truly innovative packaging requires a truly innovative approach, not just deboxing and brown carding! But at least its a start... Posted by bombikea, uk