Pantone announces GoeBridge and Color Cue 2.1

Two new products to extend the Goe system


3 September 2008 11:34 GMT / By Verity Burns

Pantone has announced two new products that will add to its Pantone Goe System - Pantone GoeBridge coated and Pantone Color Cue 2.1.

The Pantone GoeBridge works as a guide for those printing colours in the Goe system onto coated paper, allowing them to accurately see and evaluate more than 2,000 colours.

It comes in a portable fan format with every colour listen with its closest four-colour process equivalent and CMYK values, while solid colours also have their sRGB and HTML values as well to help with things such as web design.

The Pantone Color Cue 2.1 is Pantone's latest version of its award-winning, portable colour identification device, which has been updated to include the Pantone Goe coated and uncoated librries, as well as the CMYK values from GoeBridge. This means users now have access to more than 11,000 Pantone colours.

The machine records the last 30 colours measured for later reference and is powered by a nine-volt battery that should last for thousands of readings.

"One of the most frequently asked questions about the Goe System is when will there be a guide to accurately compare solid Goe colours to CMYK conversions," said Richard Herbert, executive vice president and general manager of Pantone.

"GoeBridge is exactly what designers have been asking for – the guide displays the closest possible CMYK match for each solid Goe colour, preventing colour surprises and expensive errors when clients try to print Goe colours in four-colour process. We've also included sRGB and HTML data for repurposing colours for the Web, which make this an indispensible tool for a variety of design projects."

"At Landor, the majority of our work centers on branding – where colour is a critical component," said John H. Bredenfoerder, design director at Landor Associates. "As designers, we never know what type of media a particular brand will touch, so for each project we develop a brand style book that includes the colour conversions for print and Web reproduction to ensure repeatability and colour consistency. GoeBridge will simplify colour conversion and specification across the design process – regardless of the final medium."

To access Goe colors within Adobe Creative Suite applications, users can download the coated, uncoated and - starting in October - GoeBridge libraries free of charge the Pantone website.

The Pantone GoeBridge coated will be available in October 2008 for the introductory price of £97.58, while the Pantone Color Cue 2.1 is available now for the introductory price of £284.41. Both can be bought from the Pantone website, as well as the complete Goe system and other individual products. Head over there to check it out.
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