VIDEO: HTC rolls out new "YOU" advertising campaign

"You don't need to get a phone. You need a phone that gets you"

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26 October 2009 8:57 GMT / By Amy-Mae Elliott

HTC has unveiled a new advertising campaign in the hope to push the phone brand into the big time.

Based on HTC's new "Quietly Brilliant" positioning, the global "YOU" campaign is being rolled out across 20 countries and features the tagline, "You don't need to get a phone. You need a phone that gets you".

HTC says the campaign reflects its "commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them".

Hit play now to see one of the adverts, with more live now over on HTC's YouTube channel.
Full tags
Phones, Mobile phones, HTC, Advertising, Video

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