YouTube and Channel 4 have done a "landmark" deal that will see full-length versions of the broadcaster's top TV shows available online, on demand on the Google-owned site.

The agreement, 6 months in the making, is for a 3-year period and will mean programmes will go online "shortly after" shows have aired.  

New shows available will include the likes of Skins, Hollyoaks and Peep Show and will be joined by 3000 hours of archive programming including Brass Eye, Derren Brown and Ramsay's Kitchen Nightmares.

Channel 4 will continue to offers its in-house 4oD catch-up service while the two companies will share ad revenue on the C4 content online at YouTube.

Channel 4's TV shows are due to be "fully available" via YouTube in early 2010, apparently the first time any broadcaster has used YouTube to offer a full-fat catch up service.

Via: guardian.co.uk

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