Coke is launching a "worldwide social networking experiment", otherwise known as a publicity stunt, to help people find their doppelgangers.
With the laughably tenuous link that "if Coke Zero has Coke's taste, isn't it possible someone out there has your face?", the fizzy pop giant is creating a database of faces to match up look-a-likies.
Hit play now to see Coke's teaser ad for the service, which is due to go live as a Facebook app soon.
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