Free All Music to offer ad-supported free MP3s

Only one major label signs up so far


1 October 2009 11:18 GMT / By Duncan Geere

Free All Music is a company, based in Atlanta, which still reckons ad-supported MP3 downloads is a viable business model. The company thinks it can do better than Spiralfrog and its similar proposition, which disappeared last year, by making users pick their own adverts.

On the site, you pick which MP3 you want, then you choose a sponsor to "buy" if for you. The site then displays a 15-18 second video ad, and once that's complete you'll be able to download the file - a DRM-free 256kbps MP3 file.

The advertiser will then be able to use your username and purchase info in its own advertising around the web - so it could display to the world that you just picked up Lady Gaga's "Poker Face". Free All Music can therefore sell multiple adverts on each downloaded file.

The catch is that you can only download as much as advertisers are willing to pay for. If no-one's prepared to stump up for a track then you won't be getting it. The company is, at launch, aiming for "typical iTunes behaviour" - 15 songs every 3 months.

How well that'll gel with the typical audience for music startups - which tend to be both big music fans and big music consumers, not iTunes users - remains to be seen. If the company can get more advertising, then the song allowance will increase.

What everything hinges on, though, is catalogue. It's widely agreed that one of the reasons for Spotify's early success was the strength of its catalogue and the ease of use of the software. At the moment Free All Music only has one major label signed up.

Also, given the wealth of other sites offering semi-legal free MP3s - even before you start looking at file sharing networks - it seems like it'll be tough for Free All Music to gain a foothold. We'll keep you posted of the company's progress.
Related

Via: news.cnet.com

Full tags
Audio, Music downloads, Free All Music, Advertising

share print story pdf email story

Recommended articles

Search

Loading

Best iPad 2 apps

We detail the best iPad 2 and iPad apps in the app store Which iPad app should you download?

Windows 8

All the features and details of the new Microsoft operating system explained What's new in Windows 8?

iPad 3 rumours

What comes next? We look at the possible features, leaks, images, specs and more

Pocket-lint poll

Q. Will you be buying a PS Vita?

Vote YES Vote NO

» LAST TIME
When asked Will Samsung be making a mistake if the Galaxy S III isn't shown at Mobile World Congress in February? 51% said yes and 49% said no