Sony Ericsson Xperia Pureness priced and dated for UK launch

Guess how much for new designer handset with transparent display?

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11 September 2009 15:41 GMT / By Amy-Mae Elliott

While we were just getting into the swing of Sony Ericsson's teaser campaign for its coming soon see-thru phone, the Xperia Pureness, a marketing news source has spilled the beans on the phone's planned UK debut.

It appears that Sony Ericsson is going straight to retailers for the debut of the new device, and will offer the handset through high-end shops, rather than through operators.

With a sales plan compared to Motorola's "Aura" handset, it's being reported the phone - with an unusual blocky design and a transparent display - will go on sale through Selfridges and design museum shops.

The price for the phone is said to be £530 and it's described as "a simple 'talk, text and time' phone targeted at the older affluent mobile user who wants basic functions", unlike the other models in the company's Xperia-branded range which are fully-featured smartphones.

The report sets the launch date for the device into the UK market as November, so well in time for Christmas lists. We will keep you posted.

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