Audio (4858)

Apple slashes iPod prices ahead of media event

Reductions galore in due-to-be-refreshed MP3 player range

9 September 2009 11:49 GMT / By Amy-Mae Elliott

Apple has made an unexpected move and slashed the prices of its iPod range in the States ahead of today's media event, widely expected to be the launch pad for new models.

Apple usually takes its online store offline before an event only to bring it back up refreshed with new products and pricing, but this time round has reduced the prices a good few hours before the media event is due to begin.

In the States the 32GB iPod touch is now $279 (down from $399), the 16GB is $249 (was $299) while the 8GB model is reduced to $189 instead of $229.

The iPod nano has also been reduced in the US, it's now at $129 for the 8GB model and $149 for the 16GBer, while the classic is down to $229 (was $249).

UK pricing has not been dramatically cut as yet. We will keep you posted.

Via: gizmodo.com

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Audio, iPod, Apple, iPod Touch, iPod nano, iPod shuffle, iPod classic, shopping, Biz