E-book reader owners in UK happy with hardware

But content could be improved

E-book reader owners in UK happy with hardware
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7 September 2009 16:02 GMT / By Amy-Mae Elliott

UK users have given e-book readers the thumbs up in a recent YouGov survey, but are dissatisfied with the current content available.

The new research, "The E-Reader Experience", reveals that clarity of screen, physical size and weight and build quality of e-book reading devices on the market are all rated highly by those currently using electronic book readers.

However, and revealing an interesting gap in the market, the range of e-books and subscription services, and the quality of those were rated lowly by those surveyed.

As far as brands go for those currently considering an e-book reader, potential purchasers are most aware of Sony (65%), Amazon (42%) and Apple (35%), despite the fact that only one of these companies, Sony, has such a device available in the UK and Apple's rumoured tablet is yet to be confirmed.

"The lack of products from Amazon and Apple may inhibit this market in the short term", says Caroline Gaskin, consulting director at YouGov.

"Prospective Apple purchasers are focused on style with prospective Amazon purchasers more interested in the range of e-books available".

Related
Full tags
Gadgets, E-Books, eBook readers, Survey, YouGov, Poll, Statistics, Apple, Amazon, Sony, Kindle
UK Shopping
Amazon.co.uk, play.com, pixmania.co.uk, Currys.co.uk, Dixons.co.uk, 7dayshop.com, ebay.co.uk
US Shopping
Amazon.com, bestbuy.com, ebay.com

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Comments

  • I was happy to see the other day that Sony have added WH Smiths to their 'official' UK eBooks shops which provides a considerably bigger (and cheaper) range of books than Borders or Waterstones. Posted by GK, UK
  • The 35% Apple awareness doubtless comes in majority from the iPhone/iPod Touch platform - there are several reader apps on their, including Amazon's Kindle application. Posted by David Cohen, UK
  • I can see a time when the e-book reader is as big as the MP3. If the technology goes through the usual cycle we should now be through the early adopter phase. Posted by www.e-book-reader.org.uk, UK

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