Munster: Apple to launch television by 2011

Piper Jaffray analyst plots out Apple's new company direction for Apple

20 August 2009 19:34 GMT / By Stuart Miles

Gene Munster, the Apple Analyst of all Apple Analysts, is predicting that Apple will enter the TV making business within the next two years.

"In a note to clients Thursday, Piper Jaffray's senior analyst offered a scenario by which Apple would enter the cut-throat TV market by 2011 with an Apple-branded television set with digital video recording and home media functions (music, movies, games, interactive TV) built-in," reports Fortune magazine.

According to Munster, Apple who has so far only dabbled in the TV market with the Apple TV set-top box, will release a new version of the Apple TV in the next few months before before supposedly launching an iTunes TV Pass next year.

After they've presumably wiped out all the cable and satellite companies as the Apple faithful ditch TV scheduling as we know it, the company from Cupertino will move in for the kill and launch a TV set to go up against Sony, Toshiba, LG and Samsung.

Where does this future landscape derive from? Munster claims COO Tim Cook's says comments about Apple TV are the basis of it all. He reported said "we fundamentally believe there is something there for us in the future" at the company's last earnings call when referring to the company's presence in the living room.

Do you think Apple will launch a television? Have your say in the comments below.

Via: brainstormtech.blogs.fortune.cnn.com

Full tags

Home Cinema, Televisions, Apple, Apple TV