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iPlayer gets new marketing campaign

Highlighting features you might have missed

31 July 2009 12:50 GMT / By Amy-Mae Elliott

UK ISPs will be delighted to note that the BBC is about to embark on a marketing campaign for its iPlayer service.

The campaign will highlight special features the BBC thinks users are overlooking, in an attempt to encourage audiences "to get even more out of the hugely successful video-on-demand service".

The TV ads will run for the next 3 weeks across BBC One and Two and are presented by telly chef James Martin.

Features highlighted are to include "Series Catch Up" and the BBC iPlayer recommendation engine.

James Martin said: "As a keen BBC iPlayer user myself, I'm delighted to be able to highlight some of the features that people might not be aware of".

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