The FT launches iPhone app

Not just for merchant bankers

14 July 2009 15:05 GMT / By Amy-Mae Elliott

The Financial Times is the latest to announce the launch of an iPhone application.

Ad-supported, and due to be available initially as a free download from Apple's App Store, the FT says the app "combines clean and fast access to Financial Times content with iPhone’s unique user interface".

Compatible with all iPhone OS 3.0 models, the app also offers market data and a currency converter with features like a global map with indicators highlighting changing stock figures around the world.

"The FT's new iPhone app complements our award-winning mobile website, m.ft.com, and is part of our overall goal of making sure our users get the best possible FT experience on any device", said FT.com lead product manager Stephen Pinches.

"We've listened to our users who asked for access to their portfolio, easy to use markets data with interactive charts, and quick access to FT articles. Combining the FT.com access model with a great platform for our premium advertisers means we will instantly see a financial return on the investment".

Full tags

Phones, iPhone apps, Biz, iPhone, FT