VIDEO: Nokia N97 in factory action

Pre-boxing footage revealed

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4 June 2009 15:51 GMT / By Amy-Mae Elliott

If you like to imagine your Nokia handset assembled by Finnish pixies and sprites, using a good helping of Nordic fairy dust, then click the back button on your browser now.

However, if you'd rather be given a carefully managed, 3-minute PR video showing the inside of the Salo Nokia facility geared up to produce the company's new flagship Nseries device, the N97, then press play now.

Interesting in a kind of pre-boxing way, the video shows it's certainly not by magic that your shiny new handset awaits your trembling touch in its cardboard casing before your own private unboxing, and don't you forget it.

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Comments

  • I'm quite surprised at how 'hand made' these phones are, I personally thought they were pretty much entirely produced by robots nowadays? Posted by Martin, England
  • I became interested in Nokia because of (1) a local news review of the Nokia 97n
    mobile 'phone. Also this week was (2) a news article in the Miami Herald about efforts to attract businesses to Mexico. The Nokia assembly plant at Renosa was an example of utilization of cheap labor for products shipped to NAFTA markets.

    Further, the DW-TV channel (WHDT - Miami) featured a video about a Nokia plant
    being closed in Germany, the operation being moved to rural Romania where labor is cheap. It described the work; mostly female workers, standing at their
    stations during a 12 hour shift.

    From what I see in the video shot a the Salo plant, the Nokia management has
    not invested a great amount of money in automated machinery. And the price in Miami for the 97n 'phone is US$699, sales tax not included. I conclude that this is a huge mark-up for the Nokia organization whose blueprint appears to be to
    create assembly points in cheap labor areas while marketing devices in the so-called "advanced areas" of the world.

    This appears to be very similar to the plan of the ill-fated Mexican economic development along that country's northern frontier with the United States.
    The problem is that it is un-sustainable in the long term.
    Posted by Michael Smith, USA

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