BBC iPlayer launches for a new platform

Toaster Edition to capture breakfast TV market

BBC iPlayer launches for a new platform
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1 April 2009 12:43 GMT / By Amy-Mae Elliott

The BBC iPlayer, already available on the iPhone, Wii, mobiles, PMPs and Virgin Media, is now available on a new gadget for your viewing pleasure.

The Beeb's marketing team apparently identified breakfast television as an emerging market segment for on-demand viewing and asked the iPlayer team for something relevant.

After months of top-secret development and testing, the iPlayer crew are finally ready to bring iPlayer Toaster Edition out of labs.

The iPlayer Toaster Edition looks at first glance like a regular toaster, but with the front panel sporting a 7-inch 1280 x 800 OLED display.

The touch-sensitive display is protected from the heat by special thermal insulation located behind the front panel, it also has heat-proof speakers and has built-in Wi-Fi for programme streaming.

There's also the "Digital Retraction Mechanism", or DRM, which automatically withdraws and shreds any uneaten toast after 7 days.

The Beeb says: "Initially the retraction mechanism was only compatible with some types of bread, but after criticism from organic bread consumers we managed to develop a full cross-comestible DRM".

With a built-in USB port for transferring content to portable players the toaster has one last trick - the option to burn the iPlayer logo into the bread.

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Home Cinema, iPlayer, BBC, Kitchen gadgets, Toasters, AprilFool09
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Comments

  • April Fool's joke no doubt? Posted by King Koresh, UK
  • Gave me a giggle anyway! Like the finishing touch of the Iplayer symbol on the bread... hehehe Posted by Reece, United Kingdom
  • The "7-inch 1280 x 800 OLED display" gave it away - if only they had said plasma (tie in to the actual heating of bread perhaps ?) Posted by adrianaitken, United Kingdom
  • Why rehash an April Fool's joke - almost word for word? Are you really that bereft of original ideas? Posted by Smithereens, United Kingdom

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