BBC iPlayer launches for a new platform

Toaster Edition to capture breakfast TV market


1 April 2009 12:43 GMT / By Amy-Mae Elliott

The BBC iPlayer, already available on the iPhone, Wii, mobiles, PMPs and Virgin Media, is now available on a new gadget for your viewing pleasure.

The Beeb's marketing team apparently identified breakfast television as an emerging market segment for on-demand viewing and asked the iPlayer team for something relevant.

After months of top-secret development and testing, the iPlayer crew are finally ready to bring iPlayer Toaster Edition out of labs.

The iPlayer Toaster Edition looks at first glance like a regular toaster, but with the front panel sporting a 7-inch 1280 x 800 OLED display.

The touch-sensitive display is protected from the heat by special thermal insulation located behind the front panel, it also has heat-proof speakers and has built-in Wi-Fi for programme streaming.

There's also the "Digital Retraction Mechanism", or DRM, which automatically withdraws and shreds any uneaten toast after 7 days.

The Beeb says: "Initially the retraction mechanism was only compatible with some types of bread, but after criticism from organic bread consumers we managed to develop a full cross-comestible DRM".

With a built-in USB port for transferring content to portable players the toaster has one last trick - the option to burn the iPlayer logo into the bread.
Related
Full tags
Home Cinema, iPlayer, BBC, Kitchen gadgets, Toasters, AprilFool09

share print story pdf email story

Recommended articles


Search

Loading

Follow


Best iPad 2 apps

We detail the best iPad 2 and iPad apps in the app store Which iPad app should you download?

Windows 8

All the features and details of the new Microsoft operating system explained What's new in Windows 8?

iPad 3 rumours

What comes next? We look at the possible features, leaks, images, specs and more

Pocket-lint poll

Q. Will you be buying a PS Vita?

Vote YES Vote NO

» LAST TIME
When asked Will Samsung be making a mistake if the Galaxy S III isn't shown at Mobile World Congress in February? 51% said yes and 49% said no