Dyson slams Electrolux eco claims

Rival vacuum companies having a domestic?

Dyson slams Electrolux eco claims View more images

27 March 2009 16:47 GMT / By Amy-Mae Elliott

Dyson has got in touch with Pocket-lint to rubbish some Electrolux claims made when the company launched its "Ultra Silencer" vacuum cleaner recently.

Firstly, Dyson has issues with the Electrolux claim that their machine is the first to be made out of recycled plastic.

Dyson apparently released a machine in 1998, the "Recylone", which was made from reprocessed and remoulded plastics.

In response to the Ultra Silencer's green claims, Dyson suggests that the true test of an appliance's green credentials is how much electricity it consumes, something the EU is currently looking to legislate on.

The Ultra Silencer has a 1250W motor. Dyson compares this to its DC24 Dyson Ball with a 650W motor, that in a recent Which? report was said to perform as well as a machine with a motor twice the size.

In fact James Dyson himself says: "Bigger motors don't equal better performance. In fact they symbolise outmoded ineffective design. People want energy efficient technology that works, not a token green gesture".

"Breakthrough technology takes time to develop. Our engineers have spent a decade developing highly efficient digital motors. Half the size and twice as powerful, unlike conventional electric motors, they have no brushes and do not emit carbon dust".

Apparently Dyson has no issues with the quietness claims.

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Comments

  • If you want to talk about ineffective design; enter a restroom, splash your face, turn to the only dryer available and be confronted with one of those Dyson Airblades that can only dry hands...

    Then scurry into the nearest free cubicle to grab a ream of loo roll whilst muttering curse words about how there was nothing wrong with the old style multi-purpose blowers as you pat yourslf down on your way out.

    I loathe those tacky plastic finger bins... can you tell? :-)

    Posted by L.Rawlins, UK
  • Somewhat random, but they're really good for getting all the crud out of your laptop keyboard though... Posted by elliott, United Kingdom
  • That tickled me immensely! :-D

    Another major functional issue is what exactly you're supposed to do if you spill something on yourself and attempt to clean it via faucet. You can't exactly dry a trouser leg using one of those awful bloody contraptions prior to nipping back out to the hot date now can you?

    Nope, you'll just have to suck it up and look like you've peed yourself. Maybe she's into that... but then if she was, there are perhaps much deeper concerns at play here than the fundamentals of a Dyson hand drier...

    Posted by L.Rawlins, UK
  • OK Sir James ... then why is your vacuum so much pricier than an Electrolux and yet really doesn't do that terrific a job of cleaning? Furthermore, where is the "Recyclone" now? Posted by M.J. Wojciechowski, UK

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