comScore reveals UK iPhone stats

93% of owners accessed mobile media in January

comScore reveals UK iPhone stats
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26 March 2009 15:23 GMT / By Amy-Mae Elliott

93% of iPhone users accessed mobile media in January this year, comScore has revealed.

The first such UK-specific data for iPhone users from the metrics company also shows that mobile email is used by 75% of British iPhone owners.

"Consumers are clearly embracing the iPhone's touch screen keyboard", observed Alistair Hill, analyst, comScore.

Nearly 80% of UK iPhone owners accessed news and other information which is around four times the rate for all mobile phone users, while 37% have downloaded a game.

Demographics-wise, 75% of iPhone owners are male, mostly between the ages of 18 and 44.

Full tags
Phones, comScore, iPhone, Apple, Mobile phone industry, Statistics
UK Shopping
mobiles.co.uk, three.co.uk, carphonewarehouse.co.uk, Nokia.co.uk, o2.co.uk, orange.co.uk, phones4u.co.uk, t-mobile.co.uk, vodafone.co.uk, ebay.co.uk
US Shopping
bestbuy.com, ebay.com

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Comments

  • When Steve Jobs launched the iPhone he claimed "the killer app is making calls." The Comscore findings would suggest that users have found many other uses for their iPhones. Of course this is not the first time that Apple has introduced a product that owes its success to applications other than those first intended. Indeed, many innovations have enjoyed success for similar reasons. As Douglas Adams wrote: "I may not have gone where I intended to go, but I think I have ended up where I needed to be."

    You can read more here: http://www.reviewsreviewed.co.uk/index.php/mobileblog/All-too-often-technology-arrives-at-an-accidental-end.html
     Posted by Richard Howell, England

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