27 March 2009 0:00 GMT / By Ian Hughes
At last, the movie event of the year! The ‘re-envisioning’ of Hollywood classics by the newly formed ‘Orange Film Studios’.You might remember Dresden and Elliott, the guys behind it: they started out as the Orange Film Funding Board and you’ll have seen them in cinemas over the past couple of years, reducing a procession of Hollywood A-listers to mumbling wrecks as they pitched their movie ideas. Angelica Huston, Rob Lowe and Snoop Dogg all got the award-winning treatment.
This is, of course, the new “Gold Spot” campaign from Orange, designed to remind people to turn off their phones before a movie starts.
The teaser campaign has been up and running for a while, but the ads themselves hit the big screen tonight. If you’re off to the movies this weekend, keep an eye out for them – they’re worth arriving early for.
www.orange.co.uk/orangefilmstudios
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